It’s simple. 

We’re not trying to turn you into a sommelier. 

We curate high-quality, non-snob European wines made with no unwanted additives for you!

We test all our wines to ensure they taste great right out of the bottle and pair well with a wide range of foods. We have pairing suggestions for when you’re looking to mix things up, but we believe the best wine is the one you like, and the best way to drink it is however you choose!

What can we say? We like wine!

We’re two sisters, Sarah and Emily, from a little town in Wisconsin who hopped on a plane, sipped some great wine, and knew we had to bring it back (for you, obviously)!

"Every time I would tell a friend I was starting a wine company they would apologize to me for not knowing enough about wine. To me, this was crazy! People who drink beer don’t feel the need to know where the hops come from – why should wine be any different? We’ve become really determined to change this mindset. It’s a high goal, but we’ll start small and work our way there.

Anyone can enjoy good wine, you don’t have to be an expert."

– Emily Mack, Co-Founder of Vinat

How we got started

The idea of Vinat was born on a rainy day after visiting one of our favorite vineyards outside of Barcelona. Sarah working on her MBA in Spain gave us a great chance to learn more about the wine industry. Through a budding love of wine we recognized an opportunity to shake up an industry we're passionate about.

What's a Vinat?

Creating the name Vinat as a homage to the city and country that had become home felt natural. "Viatge" is a Catalan word meaning trip or journey. Catalonia is home to our beloved city of Barcelona. "Vino" is a Spanish word meaning wine. "Vinat" combines "Viatge" and "Vino" and means "Wine Journey."

How do you pronounce Vinat? (Vin - not) When in doubt, it sounds like "Wine not?"

Why Vinat?

Choosing the right wine is tough!

We started Vinat to make wine more fun and approachable. As we learned more about the wine industry we became determined to bring more female representation into the wine industry and champion higher quality standards.

Read a note from the founders

Our Values

People First

We're here for you, babe! Customers, team members, partners, and more – you're the reason we're here, and that means the world to us.

Internally, our mission is to cultivate a supportive, collaborative environment where all team members can grow, learn, and thrive.

Externally, our customers and community are our priority. Your opinion matters to us, and we sincerely value your feedback. We'll never compromise on quality and constantly seek ways to learn and iterate to bring you the best products. 

Simplicity

It's simple. Drink what you like.

Taste is subjective. You may hate olives, and I may love them. The same goes for wine and pairings.

The wine industry is often over-complicated. We're not trying to turn you into a sommelier – we want to help you learn what you like. Because let's face it, it's always a good thing when you know how to ask for what you want.

Integrity

Honesty and trustworthiness are central tenets of integrity. We value honesty and openness from people we work with and will strive to bring the same to you.

At the heart of being trustworthy in our eyes is delivering quality products. We would never sell you something we wouldn't use ourselves. Everything we sell, from wine to merchandise, has undergone an in-depth product selection process.

Girl Power

Vinat is a wine company in a male-dominated industry made by women, for women.

As a sister-founded, women-led company, we want to use our platform to empower, support, and advocate for other women. We're constantly seeking new ways to support women and minorities with Vinat, from supporting underrepresented winemakers to sourcing label art from lesser-known artists.

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