About Vinat

Vinat is a sister-founded, women-led company in a male-dominated industry.

Our passion for wine began through a love of travel and understanding people and places. Like the diverse places wine comes from, we realized wine is dynamic and brings people together.

We started our first business together, Fofas, with a friend of ours during the pandemic. Fofas was a women’s luxury accessories business which we ultimately decided to sunset as we were all moving to different cities. We loved the experience and from Fofas, we learned that we work well together. With the many learnings from this first venture, we began looking out for our next!

Sarah worked in corporate roles (primarily finance) before pursuing her MBA at IESE in Barcelona. Outside her “day job” Sarah had a side project of Travel Blogging. Emily worked across consulting and the startup world in UX design and research primarily focused on disruptive innovation. Sarah working on her MBA in Spain gave us an opportunity to learn more about the wine industry. We applied our skills from our day jobs to our love of wine and identified an opportunity to shake up an industry we're passionate about.

When we began telling friends we were starting a wine business nearly all of them apologized for not having enough knowledge on wine. 

Wine is fun and exciting, it shouldn’t be intimidating. 

We created Vinat to make wine more approachable and fun – as it should be.

 

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Sarah & Emily

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Please email us at hello@drinkvinat.com to request a press kit or visit our page on Press Hook.


Links

Some brands we've partnered with

In the news

Female alumnae find entrepreneurial success | December 3, 2024 | The Brown and White

Startup CPG’s 2024 Holiday Gift Guide: Stocking Stuffers + Gift Sets | November 21, 2024 | Startup CPG

How Wine Tasting During An MBA In Spain Led To My New Business Idea | November 21, 2024 | Business Because

Fantastic Fall Roundup 2024 | November 3, 2024 | Texas Lifestyle Magazine

Emily Mack of Vinat On 5 Tips for Accelerating Product Ideation & Innovation | October 7, 2024 | Authority Magazine

Vinat Announces No Disruption to Holiday Wine Supply Amid Port Strike | October 3, 2024 | Associated Press

The Daily Good Editor's Pick | September 25, 2024 | The Daily Good

Meet the Austin-Based Sisters Disrupting Wine Culture With Fun and Accessible European Wines | September 22, 2024 | Tribeza Magazine

Sarah and Emily Mack of Vinat On 5 Things You Need To Create a Successful Food or Beverage Brand | September 20, 2024 | Authority Magazine

13 Female-Founded Products That Will Make Your Life Dreamier | August 29, 2024 | Dreamers & Doers

Sunday Shop: Etta + East, Le Tout Va Bien, Going Dry | August 25, 2024 | Appetito

The Well Hosted a Special Program on Heritage Brands and Family Businesses at Iconic Stephen Talkhouse in Hamptons, NY | August 19, 2024 | The Food Institute

Editor's Top Pick, Industry Excellence Awards | August 2024 | Food & Beverage Magazine

Sarah and Emily Mack Of Vinat On How Farmers And The Ag Industry Are Adapting To The Disruptions Caused By Climate And World Events | August 11, 2024 | Authority Magazine

Vinat Announces Strategic Partnerships with Women-Owned Bachelorette Companies to Elevate Celebrations | August, 7, 2024 | Associated Press

Class Notes, 2017, Emily Mack | Spring/Summer 2024 | Miamian Magazine

KD Did It, Emily Mack | Summer 2024 | Kappa Delta Angelos Magazine

Press Releases Are My Secret to Marketing on a Small Budget: Here’s How I Do It With No PR Background | July 23, 2024 | Buffer

Meet Sarah Mack | July 2, 2024 | Bold Journey

Meet Sarah Mack | June 17, 2024 | Canvas Rebel

Mentor Spotlight: Sarah Mack | June 10, 2024 | The New School

From Vineyards to Your Glass – Vinat | May 14, 2024 | Collabs.io Mag, Team Subkit

Experience the Perfect Blend of Yoga, Wine, and Relaxation with Vinat and Vino Vinyasa in Houston | April 23, 2024 | Associated Press

Vinat, a Sister-Founded Austin Wine Company, Makes a Splash at Maison Tai x Wolf & Badger NYC Launch Event | March 27, 2024 | Associated Press

Vinat, a Sister-Founded Austin Wine Company, Hosts Unforgettable Launch Party at 2324 Studios in East Austin | March 27, 2024 | Associated Press

Pouring Empowerment: Sisters Pave the Way in Approachable Wine | February 26, 2024 | Associated Press